Two September acquisitions by Instacart signal where grocery may be headed: stores will be influenced by online marketplaces and vice versa.
First, on September 1, Instacart acquired the intelligent pricing and promotions platform Eversight for an undisclosed sum. The company, launched in 2013, generates real-time insights on best pricing and promotion strategies to target customer groups based on AI-powered tests, designed to drive more purchases. It’s raised $24.2 million to date. The acquisition will help Instacart gain an edge by setting the right pricing and promotions across its many retail store platforms, helping them stay competitive.
This content is designed exclusively for Executive Members.