Member Brief: VS and Co-Lab

 

Just a year ago, a partnership between Megan Rapinoe and Victoria’s Secret kicked off a symbolic change in how the intimates and swimwear does business – in the boardroom and within its stores. This week, the next phase was announced.

Victoria’s Secret has launched a marketplace, which will specialize in selling women-owned and led brands. The online storefront is part of the lingerie retailer’s ongoing turnaround, and while the retailer-to-marketplace pipeline has been a popular path for companies to bite off more online market share and boost sales, it’s a fitting move for Victoria’s Secret, which has struggled to compete with its own brands in recent years.

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