Imagine traditional retail and online retail sprinting around the track. Traditional retail would be the human sprinter and eCommerce would be personified by a robotic sprinter, one that is incapable of fatigue. The robot is 60% faster and 100% more efficient that its human counterpart. The next phase of growth in eCommerce is likely to be algorithmic and according to recent data, the next four years of growth will be substantial.
The “rundle,” is a phrase coined by NYU Professor Scott Galloway to denote a bundle of periodically replenished goods. It’s a combination of two ideas: recurring revenue and product bundling. A 2019 Inc. article on Galloway’s ideas explains: