David Herrmann is one of the most trusted and respected thinkers and operators in paid acquisition. So much so that the New York Times just consulted him about the recent Facebook outage and how it impacted ad spend and ROAs for direct-to-consumer brands (a number of which rely on his team for success). The report began:
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David Herrmann is one of the most trusted and respected thinkers and operators in paid acquisition. So much so that the New York Times just consulted him about the recent Facebook outage and how it impacted ad spend and ROAs for direct-to-consumer brands (a number of which rely on his team for success). The report began: