Member Brief: Shopify Corp Dev and Yotpo

 

The online retail industry is near its all-time peak according to Q1 census data and on-site reviews and user generated content (UGC) are of the most visible forms of social proof available to  many online retailers. This makes Shopify and Yotpo a match made in SKU heaven. Shopify has invested $30 million investment into Yotpo makes that clear. According to The Times of Israel:

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