Member Brief: Olipop Signs An Olympian

I didn’t know what to say to my grandmother. As a teenager, I avoided the consumption of soft drinks but, according to her, they were a healthy option. Why? Her doctor prescribed her Coca-Cola by the caseload to manage her blood sugar. In the corner of her small kitchen stood several cases of red cans, each packed with 46 grams of sugar. At the time, I’d say that her doctor knew best but over time, that presumption was proven wrong. By the end of her life, I was viscerally angered by the sight of a red can.

This member brief is designed exclusively for Executive Members, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.

Join Here