Member Brief: The Lying Mall Owner

Every mall ownership group has to lie or the house of cards may fall. It’s not the pandemic’s fault that the mall bubble is bursting; it’s been years in the making.

We’ve all seen it. A verified Twitter personality records and posts a video of a busy American mall with the caption: “Retail is back – just look at it.” Yes, just look at it.  A Dior store is in the backdrop. Three moms are pushing strollers, each donning variations of the latest season of Louis Vuitton handbags. If you can listen, you will hear a classical pianist playing in the background.

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