Member Brief: The American Dream

Today’s retail distress is the culmination of thirty years of evolving American sociology. Of course middle-class retailers are shuttering, we’ve entered a new Gilded Age. There are echoes of this bifurcation throughout the physical and digital spaces of commerce. Contrary to popular opinion, retail isn’t dying. Instead: changes in middle-class earnings (against inflation), increased consumer debt, and diminished consumer confidence are beginning to polarize some consumers. The middle-class is being squeezed and the retail industry failed to anticipate the changes in how America lives, works, and where we choose to do both.

 

This content is designed exclusively for the Executive Membership.