A love letter to How to Make it in America. The retail industry is changing. Old norms like profitability, sustainability, and efficient growth have risen to the top of admired attributes for brands and their founders. Bootstrapped founders were once lesser-than. Today, executives like Moiz Ali and Jamie Schmidt have taken center stage. The two exited founders are often seen discussing capital efficiency, supply chain mastery, and their blue-collar mentalities. With others like them, they are often seen explaining the difficulties of building from scratch.