Member Brief: On DTC and Home Improvement

As of late, a number of COVID-inspired stay-at-home initiatives have launched. Recently, Maude founder Eva Goicochea organized “Staycation“, a store that bills itself as a collection of brands that appeal to consumers who are making the most of their time at home. But there remains no solution for the digitally-native home goods marketplace. Amazon is maintaining focus on essential goods for the foreseeable future. Home Depot and Lowe’s are positioned to forge ahead with traditional supply chain practices. Neither retail platform have shown an interest in sourcing, marketing, or distributing goods from modern retailers. There is an opportunity for the growing contingency of digitally-native brands to present themselves elsewhere.

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