Member Brief: Gen Z and The NBA Problem

In 1999, when Lebron James stepped foot in the arena of Cleveland State University, it would be one of the only college courts that would ever have him. Except, he wasn’t in college. ESPN was there for its first ever nationally televised high school game. James was a unicorn, a once in a lifetime talent. Back then, high school games weren’t a priority to national media brands. And, for a time, after James’ ascended to the NBA, high school was back to the back burner. Twenty years later and there are media brands like Overtime,, and Netflix’s QB1 franchise that dramatize the lives of amateur athletes before they enter the collegiate arenas.

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