Member Brief: The Blue Room Theory

With the assistance of Miriam Brafman of Packlane, Marco Marandiz of Elliot, and Kaleigh Moore of Forbes: 2PM synthesized the research of 729 digitally native brands to better understand category density and opportunity. What we found was astounding enough to develop a sizable white paper on the topic. Brands opted to pursue hyper-competitive strategies by singularly focusing on categories that corresponded with existing competition.

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