Caliva has become a DTC market leader in California, which represents nearly 40% of the legal market. In the previous year, the company grew revenues 350% percent. Now employing over 400 workers in two Bay Area locations, the company is fresh off a $75 million raise. But Jay Z or not, this story was overshadowed – even if quietly. Green Growth Brands (GGB) is the most fearsome competitor in a developing industry. And their approaches to the retail business couldn’t be more different.
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