With Amazon Prime thriving and competitors like DoorDash, Postmates, Deliv, and even Shipsi competing to democratize last mile for the rest, this form of logistics has landed atop the logistics conversation for the mainstream business media. But surprisingly, competing with Amazon may not be the DTC brand’s chief executive’s greatest priority. Solving for efficient customer acquisition has become a race away from the increasing costs of platforms like Facebook and towards other frontiers.
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