Member Brief: Facebook and the Middle Man

Pictured: early Instagram Checkout partner, Warby Parker

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Where Warby Parker goes, the industry follows. This is what Instagram executives are hoping for. If you were to start an online retail business today, how would you do it? Facebook is making the bet that in 2020 and beyond, the conversation will begin with them. And for prospective DTC owners, Instagram’s cozy relationship with Shopify may already influence decision-making on behalf of challenger brand founders.

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