Member Brief: Sports Media and Vertical Integration

With news of BuzzFeed considering a merger with Group Nine Media, mergers and acquisitions are back in the limelight for digital publishers. But the industry that stands to benefit the most from the current consolidation trend is sports media. The year ahead stands to be one primed for M&A discussion, as three companies have committed to exorbitant spending to capture customer attention: ESPN+, DAZN, and The Athletic.

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