Member Brief: The Lululemon Dossier

Sign In

Fast forward. The Lululemon direct to consumer (DTC) business is on the upswing. Bloomberg reports a 47% increase in the brand’s sales after a revamped Oracle site and improved customer acquisition strategies. Shares rose 14% in after hours trading yesterday, with the Vancouver brand’s stock inching toward its trading highs. According to analysts, the stock’s value reflects an investor confidence in the brand’s plans to address: (1) international expansion (2) eCommerce revenue growth (3) and continued traction with male consumers.

Read more by signing in. Not a member yet? Learn more here.