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Let this sink in for a moment: in 2018, marketers will spend $46B on direct mail. The industry is very much real.

Postie is a new Los Angeles-based startup cofounded by Dave Fink and Jonathan Neddenriep, two former principals of Science, Inc. The technology uses a combination of digital consumer data and is executed by an on-demand printing service that promises a 24 hour turnaround. The company hopes that this can duplicate the immediacy of online ad targeting.

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