The apparel category is overly crowded. Frankly, without a great branding agency, luck, and some strong salesmanship: it is nearly impossible for upstart brands to establish themselves in an ecosystem that seems to be evolving by the month. In this report, 2PM looks at the state of the online apparel market ($98.5 in FY17 – up 16%) and ten takeaways from the recently released IR 2018 report.
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