Takeaway: Fanatics and UMG Bravado are on a collision course. The “great merch race” will be won by the agencies that value licensing agreements, trademarked products, and long-term partnerships. As “wearable intellectual property” continues to fuel online retail growth for artists, publishers, and everything-in-between, it will be the agencies that develop high-visibility / high sales rosters that will be acquired in the end.
This member brief is designed exclusively for
Исполнительные члены, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.
Присоединяйтесь здесь
