The DTX Company is emblematic of the era of that we’re in. A new fund – led by former Oath CEO Tim Armstrong – has launched to influence an evolving direct to consumer retail ecosystem. In this report, we take a look at what DTX is hoping to achieve and we suggest an adjusted path forward. Things are changing quickly and DTX has an opportunity to position their fund for where DTC is going. Each week, a new direct-to-consumer brand launches to a calculated fanfare.
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