Resumen para miembros: Globalización

El grupo estaba formado por 20 guías sherpas y 362 porteadores, pero sólo una persona llegó a la cima. Como resultado, ese escalador conoció la gloria. Era el único heredero del honor de escalar la cordillera más alta del planeta. A 29.029 pies de altura, se mantuvo a una altitud de crucero sin nada más que tejidos tradicionales, botellas de oxígeno experimentales, walkie talkies de goma y agallas.

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Member Brief: The New Oil

In this week’s Retail Dive, Corrine Ruff wrote on the “DNVB University.” In it, she illustrated the influence of Bonobos alumni over a number of the younger brands that began in the DTC era. Care/of, Native, and Rockets of Awesome are but a few companies that launched with the help of former Bonobos employees. She went on to write:

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Member Brief: The MVMT Acquisition

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Photo: from MVMT’s original Indiegogo Campaign

Founded by Jake Kassan and Kramer LaPlante in 2013, MVMT has operated one of the most prolific and efficient playbooks in the burgeoning direct to consumer industry. In what could be the most important acquisition in the DNVB space, the five year old MVMT brand was acquired by the Movado Group for $100 million, with long term incentives amassing an additional $100 million. This would place MVMT’s acquisition at a 2.25x 2017’s sales with 100% of the proceeds going to the founding team.

A quick Crunchbase scan would imply that the two founders have bootstrapped the operation beginning with a $300,000 Indiegogo campaign in 2013. The 2PM Online Retail database reveals that MVMT generated $75 million in eCommerce revenue in 2017. And a scan of their brick and mortar locations would communicate one of their keys to success: limited partnerships in physical retail. The brand can only be found in Nordstrom and Bloomingdale’s stores (mostly online). According to the brand’s eCommerce design agency, MVMT’s secret to captivating their global audience is derived from a strategy aimed to present relevant shopping experiences, whether it be across device or region. 

Este informe está destinado exclusivamente a Miembros ejecutivos, para facilitarle la afiliación, puede hacer clic a continuación y acceder a cientos de informes, a nuestra lista DTC Power List y a otras herramientas que le ayudarán a tomar decisiones de alto nivel.

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