Categoría: Miembros

Temu emitió seis anuncios en la Super Bowl -los más caros de la historia del marketing estadounidense- en una emisión de cuatro horas. Los anuncios, con un total aproximado de tres minutos de emisión, costaron unos 42 millones de dólares. Pero el ascenso de Temu puede costarle a Estados Unidos mucho más.

In recent decades, the wellness industry has evolved from a fringe market into a comprehensive lifestyle machine, intertwining elements of health, fitness, nutrition, and mental well-being. A recent merger suggests that the industry is still early in its growth stage.

FedEx is working to capitalize on the trust that they’ve earned. The 10th most trustworthy brand in America wants to better compete with the Amazon and UPS. But the strategy, motivations, and end goals are not clear to me. A mid-January 2024 announcement of its new FDX platform included words like “data-driven”, “end-to-end”, and “digitally-led.”