类别会员简报

In American consumer culture, the shopping mall has long stood as a central figure, embodying not just the commercial, but the communal aspects of everyday life.

The McKinsey Global Survey’s insights from December 2023 painted a complex picture of the current economic climate, marked by geopolitical instability, shifting concerns about inflation, and evolving views on interest rates. These dynamics have significant implications for the logistics, retail and marketing sectors, as well as potential IPOs in 2024.

在一次长达四小时的转播中，Temu 播放了六个超级碗广告，这是美国营销史上最昂贵的房地产广告。这些广告的播出时间总计约三分钟，估计耗资 4200 万美元。但 Temu 的崛起最终可能会让美国付出更大的代价。