Voice commerce was supposed to be all the rage. Consumers were supposed to quickly intrust Amazon with their retail data preferences. For Americans who don’t need to track their checking account balances, impulsive purchasing was to be one of Alexa’s primary uses cases. But the barrier to purchase has never been higher for voice commerce. Consumers are as hesitant as ever before. This member brief breaks down the numbers behind the lack of voice-driven revenue for Amazon and Google.
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