This has been another year of broken records for this annual sales cycle. Black Friday was the first day in history to achieve $2 billion or more in mobile sales. Cyber Monday generated over $7.9 billion in North American sales. But while sales volume increases, brands are left scrambling to get in on the fun. Often, to their detriment. Here, we study the delicate balance of brand equity and incentive-driven revenue. Idealism aside, there is a balance that can be achieved.
This member brief is designed exclusively for
執行成員, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.
在此處加入
