Member Brief: DTC, Funding, and Scale

The mechanics of achieving scale with a venture-backed, direct-to-consumer business is a difficult proposition. Take three different stories from the last few days: Glossier is in the process of right-sizing after $274 million raised, Savage x Fenty announced a $120 million fundraise, and Skims just closed $240 million. Three businesses, three stages of the life cycle, one goal: scale.

Este informe está destinado exclusivamente a Miembros ejecutivos, para facilitarle la afiliación, puede hacer clic a continuación y acceder a cientos de informes, a nuestra lista DTC Power List y a otras herramientas que le ayudarán a tomar decisiones de alto nivel.

Únete aquí

Member Brief: AG1 And Enterprise CPG

Picture the AG1 emblem on the front wing of Sir Lewis Hamilton’s Mercedes. It’s safe to say that AG, also known as Athletic Greens, will be seen on the land rocket of arguably racing’s best driver ever. It would be a high-powered match. AG is marketing itself as the performance fuel for athletes and anyone else who wants to improve their health and nutrition. Hamilton embodies that image on and off the grid (lose or win).

Este informe está destinado exclusivamente a Miembros ejecutivos, para facilitarle la afiliación, puede hacer clic a continuación y acceder a cientos de informes, a nuestra lista DTC Power List y a otras herramientas que le ayudarán a tomar decisiones de alto nivel.

Únete aquí

Member Brief: Our Peloton Analysis

Being adopted by luxury buyers is a gift to manufacturers. Fashion houses, car manufacturers, and home builders understand that there is an element of appeal that cannot be quantified. They know that there is a level of discomfort that comes with that but, if embraced, brands can develop a flywheel that marketing and advertising spend cannot duplicate. Peloton had that until it didn’t.

Este informe está destinado exclusivamente a Miembros ejecutivos, para facilitarle la afiliación, puede hacer clic a continuación y acceder a cientos de informes, a nuestra lista DTC Power List y a otras herramientas que le ayudarán a tomar decisiones de alto nivel.

Únete aquí