Member Brief: “Polyester Is For The Poors”

And then he said, “Polyester is for the poors.” I viewed the comment as crude but predictive. The categories once reserved for Wall Street boys, sports agents, and Georgetown political aides are now apparel for the true working man. The type of man who would be proud that some wealthy elite looked down on his favorite button-down and stretchy slacks.

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Member Brief: The Polo Index

There was a time when the cotton polo was a relic of the old guard. In 2012, a Ralph Lauren polo cost roughly $60 to $85, a price point that was already being challenged by a new generation of “performance” brands. Mizzen+Main, Ministry of Supply, Rhone, State & Liberty, and others promised to replace starch with stretch, sweat with breathability, and ironing with machine wash. Their narrative was clear: technical was the future, cotton was the past.

Este informe está destinado exclusivamente a Miembros ejecutivos, para facilitarle la afiliación, puede hacer clic a continuación y acceder a cientos de informes, a nuestra lista DTC Power List y a otras herramientas que le ayudarán a tomar decisiones de alto nivel.

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Informe para miembros: Nuevo nacionalismo y marcas modernas

American retail has always sold more than sweaters and sport coats. It sells membership, sometimes subtle, sometimes brazen. It sells a promise that the world outside the store window can be frozen in a golden hour, if you just swipe your card and dress the part.

Este informe está destinado exclusivamente a Miembros ejecutivos, para facilitarle la afiliación, puede hacer clic a continuación y acceder a cientos de informes, a nuestra lista DTC Power List y a otras herramientas que le ayudarán a tomar decisiones de alto nivel.

Únete aquí