Member Brief: The New-ish Rules of DTC Spirits

The eCommerce industry is turning prohibition-era inspired legislation upside down. The spirits industry has always been defined by dynamism and innovation, as explained in this deep dive on Bud Light’s recent woes: “The alcohol industry has long been a staple of the American economy and social scene, with different trends emerging, morphing, and subsiding over the decades.”

Este informe está destinado exclusivamente a Miembros ejecutivos, para facilitarle la afiliación, puede hacer clic a continuación y acceder a cientos de informes, a nuestra lista DTC Power List y a otras herramientas que le ayudarán a tomar decisiones de alto nivel.

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Member Brief: De Minimis and The Bi-Partisan Effort

As 2023 marches forward, one can hardly shake off the feeling of being perched on the edge of a new economic epoch, where modern norms, rules, and notions are put under political scrutiny. The pulsating digital economies, spearheaded by China’s behemoth direct-to-consumer (DTC) brands and tech giants like Shein, Temu, and TikTok, are waging a battle of economic influence and cybersecurity.

Este informe está destinado exclusivamente a Miembros ejecutivos, para facilitarle la afiliación, puede hacer clic a continuación y acceder a cientos de informes, a nuestra lista DTC Power List y a otras herramientas que le ayudarán a tomar decisiones de alto nivel.

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Member Brief: Nike’s Strategy Reversal

A cautionary tale, perhaps: if Nike pulls the plug on its DTC emphasis, omnichannel strategies may be the way to go. In February 2022, we detailed Nike’s push towards direct-to-consumer channels in a report called “Omnichannel Nirvana“, explaining:

Este informe está destinado exclusivamente a Miembros ejecutivos, para facilitarle la afiliación, puede hacer clic a continuación y acceder a cientos de informes, a nuestra lista DTC Power List y a otras herramientas que le ayudarán a tomar decisiones de alto nivel.

Únete aquí