Believe it or not, there are a number of areas where retail (and its droves of consumer data) meet and surveillance. After the 45th President of the United States survived an attempted assassination, it was revealed that the suspect had a relatively small internet footprint. Even so, it didn’t require spy work by a government agency to understand the failed assassin. Rather, using location and consumer data, the job was attempted by the Heritage Foundation’s Oversight Project (with questionable results). A media report on the matter noted:
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