When you think about DTC, Web3 is its natural successor.
Facebook, now Meta, has commerce ambitions to rival its “frenemy” Shopify, according to an Insider report published this week. Despite the name change, the metaverse isn’t Meta’s current commerce focus, and it won’t begin investing there until 2023. First, it wants to get more people to shop directly on Facebook and Instagram, rather than follow ads and links to external sites (many of which are powered by Shopify).
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