Member Brief: Virgil, The Polymath

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This essay was originally written on an October day while seated on a bench in New York’s Madison Square Park. When I would travel to the city, I would visit museums with people who inspired me. But on that particular day, time was short. I had two hours to spare and I wanted to make them count, so I chose to make my own museum of sorts. I put my AirPods in, hit play on what would turn out to be one of Virgil Abloh’s final DJ sets.

For the first hour and 14 minutes, I researched his years between 15 and 41. And then the tone of the DJ set’s flavor of music shifted for a few minutes and inspired me to write what you’ll read below.

To me, the moment represented the feeling in a museum when you feel spoken to by art. You relate to the context of what you see t in front of you and you look over to the person to your right and you explain it with a passion. As I switched from research to writing, I was “talking” to the person (you) on my right through written word.

These are my thoughts on one of the great polymaths of our time. The final three paragraphs were added upon his passing. This is for Virgil Abloh.

“An Idea I Had”

We are so quick to put women and men in a box that we fail to see the beauty when they do not fit in either one. For me, this is the fascination with polymathic types and there are few who fit the mold more than you. You are a mix between left brained and right. How did you strike a balance between the two?

I have so many questions.

How did the son of a Ghanaian seamstress and painter fit in at Boylan Catholic High School? Did you make yourself small for those years or did your prized grandiosity breakthrough the monotony of high school sameness? Did you say that you were from Chicago even though you were a suburban kid? What were your influences while you were there? Did you enjoy the school’s philosophy curriculum and its theology courses?

As an engineer at the University of Wisconsin, what was more difficult for you: Multivariate Calculus? Linear Algebra? Probability and Statistics? Differential Equations? Was earning your Civil Engineering degree your happiest moment at the time?

When you were at Illinois Institute of Technology studying for your Master of Architecture, which was a more important moment for you? Was it observing the construction of the building designed by Rem Koolhaas or the classes themselves? What, in you, made you look at the civil engineering in front of you and choose fashion for your primary form of expression? Did you ever get to speak to Koolhaas about his brand philosophy of selling a brand instead of marketing clothes? Did you visit his Beverly Hills Prada store?

I found your first moment of culmination. This is where your inspiration meets your influence meets your education meets your will.The blog that you called home, The Brilliance, highlighted the fact that nearly 13 years ago to the day, your first T-shirt entitled “Medallions en bleu” sold out in a week at Colette. Did you know that you could build a fashion empire before this moment or is this what it took to confirm it within yourself?

It was a smart first approach: a venerated name in fashion’s first city, a blank Champion, a beautiful design, and the extra care to redesign the size tag. Hypebeast wrote about it in 2008; back then, they needed to use your whole name.

Nearly one year later, Kanye West interrupted Taylor Swift on stage at the 2009 MTV Music awards. What did you say to the television when you saw the man who you met at a Chicago print shop make himself a villain before millions? Did you discuss it with West en route to Fendi in 2009? So many moments happened for you in this year. Fendi signed you to an internship alongside Kanye West. It was the year that this famed image was snapped by Tommy Ton during the Paris Fashion Week. You became the Creative Director of DONDA. At the time, few understood what you’d done, who you were, or what you would become.

Virgil Abloh before he was Virgil, pictured alongside Kanye West in Paris (2009)

LVMH recognized you for the first time, that year, however. And you opened RSVP Gallery with Don C in Chicago. I attempted to run there from my hotel once, earlier this year. The Milwaukee street stretch to your storefront was a hard bargain and I ended up turning around at mile five. That’s about as close as I got to being in your presence, indirectly of course.

Did you become fast friends with Jay-Z when you designed the Watch The Throne album cover? Was the Ralph Lauren deadstock for your Pyrex Vision project your best investment? Is this the moment when you realized you were a true artist? For those who do not know, you shut down a company that was selling $40 tees for $550; you called it “an artistic experiment.”

Your next project is how most of us began to know you. You said this about Off-White.

In a large part streetwear is seen as cheap. What my goal has been is to add an intellectual layer to it and make it credible.

You accomplished this right as the tide began to shift in 2012, especially for women and men of color who wanted their contributions appropriately accounted for. Today, streetwear is widely applauded but back then, it was still a part of the streets.

The Gray Area Between Black and White

That’s the origin of the name Off-White, a brand that propelled you towards collaborations with Nike, Ikea, and a consumer sentiment that outranked Gucci’s. Nearly every American has seen your work by now, even if they didn’t know that it was you.

It would be just nine years since the moment LVMH CEO Michael Burke recognized your brilliance when on March 25, 2018 you stole the dream of your former mentor Kanye West. What was it like becoming the artistic director of Louis Vuitton’s menswear division? Was he upset with you? Did your friendship suffer?

I remember your first Louis Vuitton fashion show. I remember the Serena Williams outfits designed by you for that year’s US Open. And I remember how you helped Rimowa’s rise as the premiere luggage brand continue unabated.

Posthumous

I am sorry, Virgil. Cancer has deeply affected me and my family and I have a special hatred for it. I am not sorry for you, I am sorry for it. In the two years that you fought the disease with vigor and valor, you launched a monthly internet show devoted to your love of DJing. You launched your first solo museum exhibit at the MCA in Chicago. I had the book with me in Madison Square Park that day. Had I known you were in excruciating pain while producing for family, friends, and fans, I would have never set the book on the dusty park ground. I remember during the summer of 2020 when you were facing extreme scrutiny for a $50 donation that you made to that Miami-based art collective to cover George Floyd protestors’ legal costs. The internet skewered you while you were probably writhing in pain, silently and valiantly. You continued to contribute, you never made excuses for what was blown out of proportion, and God only knows what donations you contributed behind the scenes.

Today, Sotheby’s launched its official entry into the world of streetwear. Nine years ago, the affluent in your midwestern city would have laughed at the idea of your turning the tide of culture to include more faces, more types, more colors, and more styles.

You were an engineer-turned-architect who excelled in music and culture. You expressed your art and love of culture through fashion. The New York Times wrote:

In recent years, it could often appear as if there were several Virgil Ablohs, all working at the same time. [1]

And the New Yorker’s tribute to you began:

For the polymath, there is always a cardinal subject, a chief preoccupation around which all the other interests spin. For the fashion designer Virgil Abloh, the polymath of his cohort, who died on Sunday of a rare cardiac cancer, offensively too young, the center was architecture. [2]

You were a polymath but you likely never referred to yourself as such. We are so quick to put women and men in a box that we fail to see the beauty when they do not fit in one. Society wants us to fall within one of two categories, black or white. You created your own in off-white, the grayscale between the two colors. The masters are those who can travel between the two sides of the brain. What your life showed us is to keep yourself as close to the middle, using both sides at once.

I am sorry for your family’s pain but I am comforted knowing that you passed away knowing that you finished work that will make your life timeless. Your pace was exceptional and so was your life.

作者:Web Smith | 编辑:Hilary Milnes | 艺术:亚历克斯-雷米和克里斯蒂娜-威廉姆斯

 

备忘录H.E.N.R.Y. 和蒂芙尼蓝

将近 11 年前,这位 41 岁的音乐家曾说过:"我最喜欢 Jay Z 的蓝色"。十年间,很多事情都会发生变化:品味、蒂芙尼公司的所有权,甚至是公众对著名艺术家巴斯奎特一幅罕见画作的认识。路威酩轩集团(LVMH)在重新调整品牌与影响核心(嘻哈音乐)的过程中,备受争议的焦点就是蒂芙尼的知更鸟蛋蓝和一幅稀世名画。雷切尔-塔什简(Rachel Tashjian)为《GQ》杂志撰写了关于这场小争议的文章:

通过聘请世界上最著名的一对夫妇,并获得最著名或至少是最酷的当代画家的一幅画作,Arnault 正在努力使蒂芙尼的蓝色像爱马仕的橙色一样受到追捧,成为独一无二和令人向往的全球象征(也是 LVMH 旗下少有的法国皇冠上的明珠)。[1]

碧昂斯-诺尔斯-卡特和她的丈夫肖恩-"杰-茨"-卡特对让-米歇尔-巴斯奇亚并不陌生。事实上,他们拥有他的一幅著名画作。这位已故艺术家在纽约街头游荡时,他的作品曾是人们的珍宝,如今,他的作品在黑人艺术、成功和商业化的理念中扮演着比生命更重要的角色。在英年早逝之前,这位艺术家经常为自己在自己的城市得不到认可而感到愤怒,而如今,这座城市已将他视为其珍贵的文化工程师之一。但是,有一种特殊的文化对他的影响更为密切。巴斯奇亚、嘻哈文化和卡特家族的影响之间有着直接的联系。阿尔诺家族正是利用了这一在所有消费主义中最具影响力的血统,对蒂芙尼品牌进行了重塑。蒂芙尼品牌的适用性有待商榷,但其有效性却不容质疑。

周一上午,一幅前所未见的巴斯奎特作品充斥着 Twitter,显然也充斥着LinkedIn 的讨论。发布的原因是:Jay-Z 和碧昂斯(Beyoncé)主演的蒂芙尼(Tiffany)新广告,身穿巴尔曼(Balmain)和蒂芙尼宝石(Tiffany Stone)的碧昂斯在画作旁合影。巴斯奎特的背景是蒂芙尼的知更鸟蛋蓝色。

该品牌去年被路威酩轩集团(LVMH)收购,目前正在进行品牌重塑,以吸引更多年轻受众。为此,LVMH 倾力打造嘻哈音乐,聘请了 ASAP Rocky 和Nas等形象大使为广告片配音。Bey和Jay的广告活动将持续一年,这也是该品牌的一项重要的新活动。

亚历山大-阿尔诺(Alexandre Arnault)是路易威登集团(LVMH)老板伯纳德-阿尔诺(Bernard Arnault)的儿子,今年 1 月,他拿到了蒂芙尼的钥匙,成为该公司的执行副总裁。现年 29 岁的他对于弥合奥黛丽-赫本(Audrey Hepburn)一代的蒂芙尼与即将到来的奢侈品消费者之间的鸿沟至关重要。有人提出了一些问题。碧昂斯(Beyoncé)和 Jay-Z 是世界上最伟大的音乐家之一;他们不是 Z 世代打造的 TikTok 明星,但他们似乎拥有通往理想的钥匙。而之前默默无闻的巴斯奎特的作品也说明了老钱的存在,而不是对奢侈品的新定义。但Z世代并不一定是目标,而是 "亨利"。正如 2PM在 2019 年所写的那样,HENRY(尚未致富的高收入者)是品牌吸引的重要人群:

他们通过与有价值的长期消费者保持联系,从中获益。这直接或间接地提高了品牌的终身价值。

蒂芙尼的宣传活动在不超出其舒适区的前提下改变了珠宝品牌的宣传方式,做出了一些战略性的选择。它的目标不仅仅是吸引年轻人,而是吸引有能力成为顾客的 "后起之秀",即使不是现在,也是很快。Arnault 希望 Tiffany blue 成为零售业最重要的消费群体之一。但首先,LVMH 希望我们知道,这是 Jay Z 最喜欢的蓝色。卡特家族对 "富人 "和 "即将成为富人的人 "的消费观念有着超凡的影响力。而这正是蒂芙尼公司新管理层希望利用的。

作者:Web Smith | 编辑:Hilary Milnes | 艺术:Christina Williams

Member Brief No. 17: The Conde Nast Report

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Conde Nast recently released a summary of a report on the media group’s power to influence purchases. The study was conducted in partnership with an organization called Tapestry. In it, the findings identified the significance of brand recognition and trust in top funnel purchasing decisions. Conducted throughout the spring of 2018 using Tapestry’s CDJ technique, Conde Nast measured the responses of 4,500 American consumers between the ages of 18 and 64.

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