Member Brief: A.I. in Retail, Advertising, and Life


Will we always value human-made creativity in advertising and marketing? The answer to that question is complicated. In April 2021, computer scientist, podcaster, and artificial intelligence researcher Lex Fridman tweeted the following. Fridman’s Law states:

Humans have been gradually merging with AI for 20+ years. At some point in this century, as a collective intelligence system, we will become more AI than human and we won’t notice.

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