Campaign performance data has been a struggle to track, but that will not slow retail media’s continued growth. In today’s volatile business environment, brands close to or beyond profitability are perpetually on the hunt for innovative ways to enhance their Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA). Campaign performance be damned – if EBITDA can be increased, brands will find new ways to grow their own advertising operations.
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