Member Brief: How Meta Wins After All

1

For once in our months-long coverage of the changing advertising landscape, there is momentum on the side of Meta’s resurgence in the advertising space. With political pressure to reduce TikTok’s influence over American consumers, the door is open for Meta to recover the attention market that it lost. This, as the Facebook and Instagram parent appears to be investing heavily in improving its post-ATT advertising marketplace.

Этот контент предназначен исключительно для членов Исполнительногокомитета