Standing in Harvard Hall of New York’s eponymous Club years ago, I was privileged to overhear a conversation among Vernon Davis, Arian Foster, and John Elway. Together, the Hall of Famer and two NFL greats were promoting a new venture called Fantex, which, months later, would be written up by the New York Times.
Through Fantex, fans could buy stock in star athletes they supported, granting them rights to their share of the athlete’s future earnings. As contract values increase, so do endorsement deals, and the stockholder would be paid a greater dividend in step with that growth. They could also sell their holdings in the secondary market to another potential shareholder and profit. The value proposition was said to be the first of its kind. Mojo is trying once more.
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