The toy consumer gap. There are scenes from two very popular films of old: the piano scene from Tom Hanks’ Big and the “Dunkin’s Toy Chest” scene from Macaulay Culkin’s Home Alone 2. These two stand out to me because as a child, unless you lived in the metropolitan New York are, you never once felt the joys of experiential retail while toy shopping. Don’t get me wrong, Toys R Us was great. But like Walmart and Target are today, the primary toy store of many of our childhoods was less a destination and more of a warehouse. Consumers want experiential retail for toys. And BuzzFeed’s latest off-shoot hopes to address it.
This member brief is designed exclusively for エグゼクティブ・メンバー
, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.