In July 2022, we looked at the emerging consumer frustrations of the streaming industry, the rising DTC (direct to consumer) costs, and the unrelated but relevant onset of 1990s nostalgia. A close examination of the media landscape brought to light significant parallels between the entertainment and retail sectors. Today, as we revisit that analysis in the light of new developments in August 2023, we find a noticeable shift toward consolidation. This shift is a response to evolving consumer behaviors and industry pressures. Variety magazine’s Intelligence Platform, a paid industry data service, proclaimed: “Hard Bundles Are The Future of Subscription Video Packaging.”
Netflix 正在成长，而迪斯尼正在稳扎稳打。Netflix 和 Disney Plus 之间即将展开的争夺战将成为流媒体 22 年历史上的关键时刻。两家巨头正在争夺之前没有垄断的领域。或者说，事实真的如此吗？流媒体娱乐领域的先驱受到了娱乐和知识产权领域的历史宠儿的挑战。但是，消费者以前见过这样的对比。
