In March of 2009, Uber launched in San Francisco to great fanfare. At the time, the mobility company’s Chief Executive, Travis Kalanick, had a goal that seemed simple enough: first attract the higher rungs of society and then dominate the world by capturing marketshare. Except, to do so, he’d have to adjust the prices. Uber was too expensive for everyday users. Over the next decade, Uber would employ a tactic that has been popular throughout Silicon Valley circles — deploying hundreds of millions in venture capital to subsidize the cost of the product, which in Uber’s case is rides.
When you open Disney+ for the first time, you immediately recognize which streaming services will become obsolete. A number of the top 20 films in iTunes, a service that charges $11.99 to $19.99 for download, are now included in your $6.99 subscription fee. It’s quite literally a steal, a play for scale. Because for Disney, scale is absolutely critical. It’s not Apple that Disney+ is attempting to upend.
Netflix 正在成长，而迪斯尼正在稳扎稳打。Netflix 和 Disney Plus 之间即将展开的争夺战将成为流媒体 22 年历史上的关键时刻。两家巨头正在争夺之前没有垄断的领域。或者说，事实真的如此吗？流媒体娱乐领域的先驱受到了娱乐和知识产权领域的历史宠儿的挑战。但是，消费者以前见过这样的对比。
