As we’ve reported, the conditions of the global pandemic favor the bottom lines of some retailers more than others. The dichotomy is becoming clearer as retailers report earnings for the first portion of the year to be truly affected by the circumstances. Hand sanitizer brands and grocery stores, for instance, are reaping the benefits of an otherwise poor situation. Even Wayfair has come out on top. And then there’s Peloton, which started this year as the butt of good-intentioned-advertising-gone-very-badly jokes.
A love letter to How to Make it in America. The retail industry is changing. Old norms like profitability, sustainability, and efficient growth have risen to the top of admired attributes for brands and their founders. Bootstrapped founders were once lesser-than. Today, executives like Moiz Ali and Jamie Schmidt have taken center stage. The two exited founders are often seen discussing capital efficiency, supply chain mastery, and their blue-collar mentalities. With others like them, they are often seen explaining the difficulties of building from scratch.
The Law of Linear Commerce was an original theory and basis of the first member brief: a short study of Kylie Jenner’s powerful use of commerce tools to monetize her audience. It has since become the basis of a commerce strategy by NBCUniversal.
