多数学音频第 14 期:拉法特-阿里

 

Of my favorite episodes are ones where I am the student and my guest is the teacher. This is one of them. Rafat Ali is the CEO and Founder of Skift, a B2B media company and travel intelligence startup. Founded just eight years ago, Ali and the Skift team have raised just $3 million and they now employ 66 at Skift. Ali’s expressed goal is to become the Bloomberg of travel intelligence.

Joining us from Morocco, this episode is full of actionable insights. We discuss Substack, building independent media brands, and a conversation about Amazon and air travel that combined our two worlds of niche study: travel and eCommerce.

Skift is the B2B equivalent of the B2C media brands like Barstool, Hodinkee, and Goop that receive a lot of credit for their innovate revenue and community practices. It’s about time that the average consumer sees the travel intelligence company for what it is – a generational media brand in the works. This 43 minutes is a masterclass in the “zero to one” of building a media brand.

喜欢随时随地收听的人可以通过RSS 源收听。您也可以在 Spotify 上找到 Polymathic Audio。


AUDIO BY RAFAT ALI AND WEB SMITH 
乔-克洛库斯和韦伯-史密斯联合制作
音频设计:Vincenzo Landino
工程设计OE KLOKUS
polymathic audio 是 2pm Inc. 

多数学音频第 13 期:Joe Pompliano

 

Joe Pompliano’s slice of passion economy sits at the crossroads of sports and business – an area once served by ESPN’s Darren Rovell. The younger Pompliano brother (yes, we have featured his older brother Anthony) has taken up the mantle.

In just six months, he’s built a Twitter following from 0 to 80,000 followers and a newsletter that is now cited by mainstream  media. As recently as this week, his co-sign was featured in Newsweek:

Both boxers are set to land a major windfall from the fight, with a guaranteed return of $10 million each, according to Joe Pompliano of Huddle Up.

Yes, the former banker writes Huddle Up, a daily newsletter that provides consistent commentary on the business of sports. This episode discusses the business of consistency, how his career in finance prepared him for the rigors of media, building a Substack community, and the future of his business. And who he’d sell to, if they asked.

RSS提要供那些喜欢在旅途中收听的人使用。或在 Spotify 上收听。


AUDIO BY Joe Pompliano AND WEB SMITH 
乔-克洛库斯和韦伯-史密斯联合制作
音频设计:Vincenzo Landino
工程设计OE KLOKUS
polymathic audio 是 2pm Inc. 

多数学音频第 12 期:格蕾丝-加西亚-克拉克

 

 

在最近一篇关于深邃思想家和以奇思妙想为职业的文章中,我写到了克拉克:

她曾是德瑞斯公司的一名特工,现在独立工作,备受青睐。各品牌会利用她的沟通能力、行业研究能力和洞察力来了解那些呆板的商人所不了解的东西。例如,她为《纽约杂志》的《战略家》(The Strategist)撰写了一篇经过深入研究的产品介绍文章,在这篇文章中,她听取了数十位 Z 世代 TikTok 用户的意见,发表了该刊物转化率最高的文章之一。[1]

她曾是德瑞斯公关公司(Derris PR)的一名业务员,在那里她从头开始建立了盈利的内容业务。她不仅在公关公司工作得风生水起,还曾在 Madewell 担任市场营销人员,并在 Conde Nast 担任过记者,先是从事印刷工作,后来又从事数字方面的工作。她的经验非常丰富。在实践中,她是线性商务研究的精髓。这就是为什么数字领域的许多人都开始把她视为一个重要的思想家。

RSS提要供那些喜欢在旅途中收听的人使用。或在 Spotify 上收听。


格蕾丝-加西亚-克拉克和韦伯-史密斯的音频 
乔-克洛库斯和韦伯-史密斯联合制作
音频设计:Vincenzo Landino
工程设计OE KLOKUS
polymathic audio 是 2pm Inc.