Summary: Engagement will fall for the vast majority of users. For the brands that focus on generating content, engagement will rise faster than prior to the algorithm and so will the rate of organic follower growth. Users may feel more comfortable following more accounts now that Instagram has begun to organize their timelines for them. Building a plan for engaging content should be priority number one for brands who emphasize their Instagram audiences.
Instagram influencers will be in high demand and so will the platform’s ads which will improve in efficacy over the coming months. Timeline algorithms don’t just increase ad buys, they improve existing interactions. Practically speaking, that means fewer baby pictures, fitness transformation photos, and self-motivational quotes.
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