Member Brief: Imagined Communities

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There was a poll administered not too long ago and the result was astounding. Americans have become increasingly non-religious. Until recently, religion was a major line of demarcation for many Americans. Religion influenced one’s culture, social group, and even their politics.  In a recent report by The Atlantic‘s Derek Thompson on the matter, he lays out several of the catalysts responsible for the shift away from religion in America. Ironically, he cites politics, an evolving culture, and a sequence of current events as culprits. But in it, he seems to have omitted a factor.

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Member Brief: As Seen on IG

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Part two. This is a continuation of Part One: As Seen on TV. In part one of this series, 2PM covered high level theory around the advertising that is native television and the declining art of brand salesmanship. In Part Two, we highlight a few companies that are changing that. 

Este resumo para membros foi elaborado exclusivamente para Membros executivosPara facilitar a associação, você pode clicar abaixo e obter acesso a centenas de relatórios, à nossa DTC Power List e a outras ferramentas para ajudá-lo a tomar decisões de alto nível.

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Member Anecdote: The Long Middle

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When Uber launched in March of 2009, the initial go-to-market plan didn’t involve infinite scale. The service launched as a black car hailing mobile app, one that was marketed heavily to San Francisco’s business elite. It wasn’t until the influence of an early investor that the company moved towards a plan for mass adoption and global scale. It’s this scale that provided billions in wealth for early investors. It’s also this scale that has, at least temporarily, hindered the company’s path to profitability.

Este resumo para membros foi elaborado exclusivamente para Membros executivosPara facilitar a associação, você pode clicar abaixo e obter acesso a centenas de relatórios, à nossa DTC Power List e a outras ferramentas para ajudá-lo a tomar decisões de alto nível.

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