The true measure of retail’s direction is the attention focused on the technologies that provide the most serendipity. Physical retail will always have its place and online retail will likely never be the majority of all sales velocity. But consider this question:
If you were starting a brand right now, where would you go for serendipity?
Set aside partisanship for a moment. With each new administration, things change. With each election cycle, the anticipation of those changes can make the difference between success and failure.
