Just a year ago, a partnership between Megan Rapinoe and Victoria’s Secret kicked off a symbolic change in how the intimates and swimwear does business – in the boardroom and within its stores. This week, the next phase was announced.
The boom time for many DTC brands is nearing a close, the last few years has been difficult for retailers (especially digitally-native ones). There’s little else to prove for retailers like Glossier and Thinx, numbers 50 and 199 on the DTC Power List of top growers.
