Widely considered one of the forefathers of eCommerce, here’s a recent quote by Jeff Bezos: “Don’t buy a fridge, hold on to your money.” So to spend or not to spend? This is the question this holiday season. As the United States teeters on recession, overall holiday sales are expected to lag last year’s growth, one spurred by post-pandemic revenge spending. All combined, this year’s holiday outlook is indicative of a consumer mindset split between taking advantage of promotions and saving for potential economic hardships.
Think of this visually for a moment. The (content) fortress is growing mightier by the month; its walls higher and its moats wider. The taxes on the kingdoms surrounding the fortress are rising as well. That fortress is Apple, and the kingdoms surrounding it are Meta, Twitter, Snapchat and all else with the exception of, perhaps, TikTok and a few of the growing retail media networks. When I first explained this, I was right about one point and wrong about the other:
Part IV: A lot has happened since the report that led with this image of soccer icon Megan Rapinoe, her corporate involvement, and her role in helping bring VS back to relevance. For years, there was no easier target than Victoria’s Secret. Now, Adore Me is a Victoria’s Secret subsidiary. This should have been accomplished much sooner.
