So who wins in the world of micro brands? This was a question posed by Scott Belsky in his recent article on digitally vertical native brands – Attack of the Micro Brands.
The Member Briefing is committed to candidly and objectively discussing the work. That being said, we are kicking off the sixth member briefing with a few things that you’ll rarely hear in public. Here is a Q1 recap of movements made in the publisher / commerce space. Namely, Barstool Sports is doing really smart things around content and commerce. And The Ringer has made a few rookie mistakes.
Is brick and mortar retail really dead? This was the question permeating throughout 2018’s Shoptalk, an event that one DNVB CEO and Executive Member calls “the Golden Globes to NRF’s Oscar’s – but in a good way.” But to answer this question, you have to be willing to hear some uncomfortable thoughts that were not mentioned at the heralded Las Vegas event.
