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Polymathic Audio No. 12: Grace Garcia Clarke
In a recent essay on deep thinkers and wonderful ideas-turned careers, I wrote on Clarke:
Formerly an operative at Derris, she’s now independent and highly coveted. Brands tap her for communications, industry research, and her eye for understanding what stodgy businessmen do not. An example of this is her well-researched product rundown for New York Magazine’s The Strategist where she wrangled the opinions of dozens of Generation Z TikTok users to publish one of the publication’s best converting articles. [1]
She’s a former operative at Derris PR where she built the profitable content practice from the ground up. Not only did she thrive on the agency side, she was formerly a marketer at Madewell and a journalist – first in print and then on the digital side for Conde Nast. Her experience is broad. In practice – she is the essence of the study of linear commerce. This is why many in the digital spaces are beginning to view her as a go-to thinker.
The RSS feed is here for those who prefer to listen on the go. Or on Spotify.
AUDIO BY Grace Garcia Clarke AND WEB SMITH
CO-PRODUCED BY joe klokus AND WEB SMITH
AUDIO DESIGN by Vincenzo Landino
ENGINEERING BY joe klokus
POLYMATHIC AUDIO É UM PRODUTO DA 2PM INC.
Polymathic Audio No. 11: Everette Taylor
Everette Taylor is the Chief Marketing Officer of Artsy, an online platform for “discovering, buying and selling fine art. Artsy’s search engine and database draw connections and map relationships among works of art.” But Everette is more than an executive or Twitter personality, he’s a walking testament of the strength of perseverance.
After fighting homelessness, Taylor attended Virginia Tech. By the age of 19, he started his first company – one that would sell by 21. After dropping out, he would become the VP of marketing at Qualaroo (acquired: Xenon Venture). He’d go on to found MilliSense in 2014 and then become the CMO of Sticker Mule and a growth strategist for Microsoft. Taylor then led marketing for Skurt (acquired: Fair). And then in 2016, his newest venture PopSocial netted $2 million in year one, only to be wound down.
He founded a company with actress and businesswoman Zoe Saldana and shortly after became the CMO of Artsy. He has been awarded Social Media Influencer of the year in 2016 by Black Enterprise and he was awarded Forbes 30 Under 30 in 2018.
This is a truly fascinating conversation with the admitted “street entrepreneur” and college dropout turned go-to marketing executive. He proves that no path is a necessary path for a great destination. He’s certainly made it.
O feed RSS está aqui para aqueles que preferem ouvir em qualquer lugar.