Member Brief: The Great Merch Race

Takeaway: Fanatics and UMG Bravado are on a collision course. The “great merch race” will be won by the agencies that value licensing agreements, trademarked products, and long-term partnerships. As “wearable intellectual property” continues to fuel online retail growth for artists, publishers, and everything-in-between, it will be the agencies that develop high-visibility / high sales rosters that will be acquired in the end.

यह सदस्य संक्षिप्त विवरण विशेष रूप से के लिए डिज़ाइन किया गया है कार्यकारी सदस्यसदस्यता को आसान बनाने के लिए, आप नीचे क्लिक कर सकते हैं और सैकड़ों रिपोर्टों, हमारी डीटीसी पावर सूची और अन्य उपकरणों तक पहुंच प्राप्त कर सकते हैं जो आपको उच्च स्तरीय निर्णय लेने में मदद करेंगे।

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Member Brief: The Club Model

WeWork (now: “We Company”) receives the mind share of real estate interest by tech and retail media. With over 7,900 employees and over 11,000,00 square feet under management, this is practical. But we’re beginning to see the tip of the iceberg for brands, real estate, and activation. By the end of 2019, two brands will be operating luxury hotel experiences. One is a luxury gym and retailer, the other is a digitally vertical native brand (DNVB). Both are moving consumers through the funnel with an age-old model that’s newer to brand sales. It will be everywhere before we know it.

यह सदस्य संक्षिप्त विवरण विशेष रूप से के लिए डिज़ाइन किया गया है कार्यकारी सदस्यसदस्यता को आसान बनाने के लिए, आप नीचे क्लिक कर सकते हैं और सैकड़ों रिपोर्टों, हमारी डीटीसी पावर सूची और अन्य उपकरणों तक पहुंच प्राप्त कर सकते हैं जो आपको उच्च स्तरीय निर्णय लेने में मदद करेंगे।

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Member Brief: Growth of Tribal Sharing

If you grew up in the right part of town in the 80’s and 90’s, you may have remembered those “Rent-a-Center” stores. You knew that if you drove past one of those, you may not have been on the right side of town. You’d see window decals that advertised their six-month, same as cash deals. If you were lucky, these storefronts would allow you to use your pending tax return as credit for the rental agreement. Rent-a-Center’s are peppered across America, often in places that few people in this community would frequent. With nearly 35% of the market and 2,970 stores, Rent-a-Center (RAC) has undoubtedly shaped America’s perception of the access economy. And until recently, the perception around access hasn’t been positive.

यह सदस्य संक्षिप्त विवरण विशेष रूप से के लिए डिज़ाइन किया गया है कार्यकारी सदस्यसदस्यता को आसान बनाने के लिए, आप नीचे क्लिक कर सकते हैं और सैकड़ों रिपोर्टों, हमारी डीटीसी पावर सूची और अन्य उपकरणों तक पहुंच प्राप्त कर सकते हैं जो आपको उच्च स्तरीय निर्णय लेने में मदद करेंगे।

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