This conversation between Alexis Gay and myself was actually our second; it was equally fascinating. Gay and I talked everything but business just a few weeks back on her new creation: Non-Technical Podcast. The subject matter was slightly different for this one.
The passion and creator economies are here and they’re scaling fast. A key player in this trajectory is Patreon, where our guest worked as a director of creator partnerships and business operations. The conversation moves to the dynamics of companies the likes of Patreon, Substack, Memberful, and their role in the growth and autonomy of the multi-SKU creator.
The responsibility of brands, marketers, and entrepreneurs on social media during moments of national trauma is debated. Recently, Alexis left Patreon for a full-time pursuit of the creator economy and she explains the process of embracing and monetizing in the present climate. She is one of the first to pursue the uncharted waters of building a comedic portfolio, during a pandemic, in a largely still-unrefined creative landscape.
See her work on Youtube
Towards the end of our discussion, Alexis laid out the dichotomy between prioritizing who is in your audience (in other words: depth > width). And in the name of self-awareness, Alexis gives her purview of the TikTok zeitgeist and how to navigate the world of newly available content channels.
The RSS feed is here for those who prefer to listen on the go. Or you can find Polymathic Audio on Spotify.